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PANDORA TAKES A COLLEGE FIELD TRIP

Pandora is heading back to college with its Pandora Challenge: Music & Social Impact program to provide students with real-life opportunities to connect music marketing with social programs. It’s being done in partnership with Real Industry.

The program started last week at USC as more than 100 students developed campaigns to support the launch of BloodPop’s Made of Music program, and data from Next Big Sound and Pandora’s Artist Marketing Platform.

“The Pandora Challenge is a unique opportunity for students to develop real-world artist marketing campaigns that support and drive awareness for important social causes,” said Jay LeBoeuf, founder and executive director at Real Industry.

They next head to Middle Tennessee State to create campaigns for Manchester Orchestra’s work with the 1 Million 4 Anna foundation and its crusade to fight Ewing sarcoma.

The program with also visit NYU with Common where students in its Steinhardt Music Business program will develop campaigns to encourage wellness, mental health, and mindfulness in communities of color. It continues at University of Massachusetts, Lowell on 10/21 with Jack Antonoff and Stanford University for the University Innovation Fellows summit.

BloodPop’s program aims to connect underserved aspiring musicians and music professionals with mentors from within their local community. It will initially focus its efforts on the greater Los Angeles area, but aims to ultimately reach communities around the country.

“The USC experience was incredible,” said Daouda Leonard, founder at Mastor Craft representing BloodPop. “Working with students in a group setting to solve important problems in the creative community is unmatched. There is a lack of access to resources and opportunities that inspire young people to pursue careers in the creative industry.”

At Middle Tennessee State, students will work on making a social impact through music marketing. “It’s about so much more than vanity and ticket sales,” said Manchester Orchestra lead singer Andy Hull. “It’s about being a part of something that is bigger than you can even comprehend. Helping people without ever knowing you were helping them. When that happens, those people actually help you.”

 

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