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CARDI B RIDING WITH LYFT IN NYC

In an interesting branding venture, ride-sharing service Lyft has partnered with "money-moves" maven Cardi B to celebrate the female MC's recent historic rise to #1 with "Bodak Yellow."

From today through 10/1, Lyft will feature both little Cardi heads adorned with a platinum record, and her signature blinged-out acrylics, as the graphic of your Lyft vehicle the next time you catch a ride—but only if you're in her hometown of New York City. 

Participating riders who use the code "BardiGang" to activate the custom feature will see something like this in their app:

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