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STALKING MUSIC FANS IN 2017

How are folks worldwide listening to music? That’s a question the IFPI has answered in a new report surveying the habits of music fans over the last six months, the majority of whom (55%) favour video sites for on-demand streaming. Which, of course, further raises the thorny issue of the ‘value gap’.


The Connecting Music report finds that globally, 45% of Internet users aged 16 - 64 are listening to music through a licensed audio streaming service, which is up from 37% in 2016. When it comes to on-demand streaming time across audio and video, free audio streaming accounts for 22% of that consumption, paid is 23% and video, including user upload services, is 55%. YouTube accounts for the bulk of that at 46%.

As a result, IFPI CEO Frances Moore is urging policy makers to address the "mismatch between the value that user upload services, such as YouTube, extract from music and the revenue returned to those who invest in and create it."

According to stats gathered from the top 10% of music consumers in each country about their listening habits in a typical week, the Germans favour radio, purchased music is most popular in Japan, audio and purchased music is a joint favourite in South Korea and video streaming takes the bulk of attention in Mexico. When combined for a worldwide picture, radio takes 40% of music listeners' time in a typical week, followed by purchased music with 22%, video streaming 20% and audio streaming 18%.

Of the four ways music consumers engage with licensed music, 87% do so through radio (68% broadcast, 35% internet), 75% use video streaming services, 45% audio streaming services (39% free and 27% paid) and 44% are buying physical copies (CDs 32%, vinyl 17%) or downloads (28%). 90% of paid audio streamers listen to music using a smartphone, and, surprise surprise, smartphone usage is up everywhere worldwide.

Here’s the bad news: copyright infringement is on the rise thanks to stream ripping. In the last six months, 35% of all internet users engaged in the practice, which is up 30% from 2016. That stat rises to 53% among 16 - 24 year olds. However, 53% of 13 - 15 year olds are spending money on physical or digital music, and 85% are streaming music. Of that 85%, 37% are paid and 62% are free.

Check out the full report, put together by IPSOS, here.

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