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THE TIME FOR TAYLOR IS NOW

As Big Machine queen Taylor Swift prepares to release her highly anticipated sixth studio album, an exclusive partnership between AT&T and the songstress has been revealed. See the just-released video ad for Taylor Swift NOW to "find out what Taylor is up to right NOW."

The commercial is the first taste of the project, which is being described as a unique video experience that provides fans with an inside look at the star's life and behind-the-scenes content delivered in chapters that include commentary from Taylor herself, as well as concerts, special events and footage spanning her entire career.

Taylor Swift NOW can be accessed via DIRECTVNow, DIRECTV and AT&T U-verse. Click here for the links. As shown below, snippets can also be found on YouTube and social media (i.e. Taylor's Twitter page).

In related news, we're working on making shirts with the face of Taylor's cat, Oliva Benson, plastered on them. Olivia is our spirit animal and should be yours too.





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