THE TIME FOR TAYLOR IS NOW

As Big Machine queen Taylor Swift prepares to release her highly anticipated sixth studio album, an exclusive partnership between AT&T and the songstress has been revealed. See the just-released video ad for Taylor Swift NOW to "find out what Taylor is up to right NOW."

The commercial is the first taste of the project, which is being described as a unique video experience that provides fans with an inside look at the star's life and behind-the-scenes content delivered in chapters that include commentary from Taylor herself, as well as concerts, special events and footage spanning her entire career.

Taylor Swift NOW can be accessed via DIRECTVNow, DIRECTV and AT&T U-verse. Click here for the links. As shown below, snippets can also be found on YouTube and social media (i.e. Taylor's Twitter page).

In related news, we're working on making shirts with the face of Taylor's cat, Oliva Benson, plastered on them. Olivia is our spirit animal and should be yours too.





HITS LIST: AROUND
THE MAYPOLE
The biz springs into motion. (5/13a)
MALONE, WALLEN APPEAR NOT TO NEED "HELP" ACHIEVING MILESTONE
A genre-obliterating collab (5/13a)
RAJ KAPOOR: STACKING THE STARS, MAKING THE ACMs SHINE
Producer putting the finishing touches on Thursday's show. (5/13a)
WHAT'S NOT TO "LIKE?" HUGE STREAMS FOR KING KENDRICK
No longer keeping his diss-tance. (5/13a)
NEW RELEASES: "HELP" ARRIVES, SWIFT EXTENDS STREAK
Post, Morgan and the ever-popular POETS (5/13a)
THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
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