WMG TAKES A SPIN ON THE DANCE FLOOR

EDM-specializing indie label Spinnin’ Records has a new home: Warner Music Group. Numerous music groups had taken a look at Spinnin’ before the company accepted the WMG deal.

Headquartered in the Netherlands and founded in 1999, Spinnin’ will continue to be run by co-founder Roger de Graaf as CEO; co-founder Eelko van Kooten has decided to leave the music business to pursue interests in other industries. Bart Cools, WMG’s EVP, Global A&R and Marketing, Dance Music, will be working with de Graaf.

It appears to be another move orchestrated by Max Lousada, who becomes WMG’s CEO, Recorded Music, on 10/1.

"Warner's past, present and future are all about creating an environment in which incredible artists and entrepreneurs thrive,” he said. “That's why I'm pleased to welcome Spinnin’ to our growing family of labels, each with its own cultural identity.

“Roger and the team aren’t just world leaders in dance music, but pioneers of new ways to break artists and build music brands.”

Among the acts currently signed to Spinnin’ are Alok, Chocolate Puma, and EDX; the label has released music from Afrojack, Armand van Helden, Dimitri Vegas & Like Mike, Martin Garrix, Tiësto and others.

Spinnin’ is also home to a sub-labels Musical Freedom (founded by Tiësto), Hexagon (founded by Don Diablo) and Heldeep Records (founded by Oliver Heldens).

The company includes MusicAllStars Management, a music publishing unit and the online platform Spinnin’ Records Talent Pool.

De Graaf said the team at Warner Music believes “in our culture and commitment to artist development. They share our vision for growing Spinnin’ by creating even bigger opportunities for our artists and their music.”