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LIVESTYLE ADDS A BEAT: PRESIDENT

Zedd, center, agreed to pose with Randy Phillips, right, and Gary Richards once they let him take the RV for a joyride.

HARD Events founder Gary Richards has joined LiveStyle North America as president and will be responsible for working with all of LiveStyle’s current U.S. festival operations, developing and launching new brands and activities on the West Coast.

LiveStyle, for those of you who took too much molly and are blanking on your EDM history, is the former SFX and the parent company of Beatport. Its portfolio includes React, Made Event/Electric Zoo and DDP.

“To complete our executive suite, we wanted to bring some real authenticity to the management of LiveStyle, and no single candidate to be the President of North America fulfills this role better than Gary Richards, of HARD and Holy Ship fame,” LiveStyle President/CEO Randy Phillips said. “Not only is he an accomplished working DJ (DJ Destructo), he is a very astute businessman with an affinity to his fellow artists.  With Gary on board, LiveStyle is prepared for creative and strategic growth in the years ahead.”

Active as a concert promoter, DJ, record label executive and festival founder since 1991, Richards launched the HARD Events festival in 2007. He sold a majority stake of his company to Live Nation in 2012.

“I plan to create new festival concepts and cruises at LiveStyle,” Richards said. “We will continue on the path that I created with the HARD and HOLY SHIP! brands."

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