TAY VS. ADELE:
WEEK ONE

Taylor Swift's "Look What You Made Me Do" (Big Machine) has had the biggest sales and streaming bow of the year for a single.

She logs about 625k song SPS in its first week. For comparative purposes, Adele's "Hello" (Columbia) did 1.5m SPS in its first week.

These totals, of course, are calculated by taking total sales and adding that sum to total streams divided by 150.

It should be noted that with 30.7m first-week streams, Taylor surpasses Adele there, while the "LWYMMD" video has earned a record-smashing 120m views and rising. It's also flown inside the Top 10 at Pop radio after only a week and remains atop the iTunes, Apple Music and Spotify charts, among other rundowns.

In other words, and it bears repeating: It may not be "Hello" huge, but it's huge.