Quantcast

WHAT "LOOK WHAT YOU MADE ME DO" HAS DONE ALREADY

Taylor Swift’s new Big Machine single is off to a strong start, to say the least, at both radio and retail.

In the overnight—between midnight on the East Coast and when the iTunes store turns over on the West Coast—“Look What You Made Me Do” was downloaded nearly 100k times. That represents more than a 20% increase vs. the overnight for “Shake It Off,” Swift’s first blockbuster single from her previous album, 1989. “Shake It Off” went on to be downloaded 544k times in its first week. Indeed, “Look” will the first song in 15 weeks to knock “Despacito” out of the best-selling-track spot.

At radio, at only 12 hours in, the song is #36 on the Mediabase real-time Top 40 chart. Its premiere on iHeart today will offer 20m total audience spins on 140 Pop and AC stations.

So, yeah: It’s big. How big? We’ll see very soon. Stay tuned for streaming and other updates.

SIR LUCIAN
TURNS IT UP
UMG chief is sitting on top of the world. (9/17a)
OCEAN ACTIVITY?
Let's be Frank. (9/17a)
A HARD DAY’S
HITS LIST
Stars across the board (9/17a)
GRAMMYS HAVE A NEW AWARDS CHIEF
Will she be able to clean up the mess? (9/17a)
CH-CH-CH-CHANGES
FOR BOWIE CATALOG
WMG snags a cornucopia of sound and vision. (9/16a)
HITS' 35TH ANNIVERSARY
A chronicle of the inexplicable.
GRAMMY: ALBUM OF THE YEAR
We make yet more predictions, which you are free to ignore.
2022 TOURS
May we all be vaxxed by then.
ROCK'S NEW CHAPTER
Power pop, global glam and the return of the loud.
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)