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21 SAVAGE GROWS HIS “BANK ACCOUNT” (UPDATE)

21 Savage splashed into the marketplace with his first full-length project, Issa Album (Slaughter Gang/Epic), which debuted at #2, and whose lead single “Bank Account” is on the verge of exploding, impacted Rhythm radio last week, earning Most Added status at the former with a number of early stations. The single is #1 on Spotify’s U.S. Top 50 (and #22 on the Global chart) and #2 at Apple Music.

"All bets are on 21 to follow in the footsteps of the greats of hip-hop," Epic chief Sylvia Rhone says. "You can’t overstate the power of his brand. He’s already earned his place at the big table—a very authentic storyteller, a master of melody with unique insight into how to navigate the game successfully.”

"21 Savage has established himself as a cultural force," adds Epic SVP Promo Sujit Kundu, "and I am very excited to bring that to Rhythm radio."

The 24 year-old Dominican native, who performed at Lollapalooza recently and is currently on tour, released his first single three years ago, but literally stomped on the scene in 2016, loaded with two fire mixtapes The Slaughter Tape and Slaughter Kings plus two EPs, Free Guwop and Savage Mode. The latter a joint project helmed by Atlanta-based superstar producer and talent anointer Metro Boomin, went platinum in the U.S.

 It was enough to rally a considerable following in the streets and extending to more mainstream success, such as achieving a coveted spot as part of  XXL Magazine’s 2016 Freshman Class.

 

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