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AY, MIS DERECHOS DE PUBLICACIÓN,
PARTE 367

Sony/ATV chieftain Marty Bandier, President for Latin America and U.S. Latin Jorge Mejia, Global CMO Brian Monaco and Co-President Danny Strick celebrate inking a global pub deal with hot Colombian artist/songwriter Maluma, whose “Felices Los 4” is on fire and became the most-watched Spanish-language video worldwide within 24 hours. The deal includes catalog (notably such hits as Shakira’s “Chantaje”) and future songs. “Latin music’s ever-growing popularity has already transcended borders, cultures, and musical styles,” Bandier declared. “Maluma is uniquely positioned to be its face for the world both for today and for the future. Pues, traigame un cigarro ahorita.”

Added Mejia, “There is no one out there quite like Maluma today. There is a certain magic that happens when he goes on stage—you go to any concert and his fans are riveted, singing every word of every song at the top of their lungs. We are unbelievably excited to have him join our family and can’t wait to be a part of his future success.”

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THE BIG CHEESE
Theories of evolution from 30,000 feet.
THE NEXT GIANT DEAL
A&R in overdrive.
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