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KENDRICK IN HIS "ELEMENT"

TDE/Interscope's Kendrick Lamar has released a new video for the track "ELEMENT.," his third visual so far from the album DAMN., following the spectacular debut clip "HUMBLE" and the Don Cheadle-starring video for "DNA."

Directed by Jonas Lindstroem along with the Little Homies—the undercover aliases of Lamar and Top Dawg President Dave Free—this new work displays the same vibrant imagery and compelling camera shots of the previous two videos, with a storyline that demonstrates a fundamental reality of the streets: violence. Whether that's from gangs, arson, police officers or other obstacles, Lamar examines it all. 

 

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