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IS STREAMING ON TESLA'S GPS?

All signs point to Elon Musk getting into the music business. Tesla, his luxury electric car manufacturing company, is apparently looking to launch a streaming service to rival Spotify and Apple Music.

According to Recode, Tesla has been in contact with major labels about potential licensing deals for the prospective service.

Few details have emerged, but Recode notes that Tesla is exploring the possibility of multiple tiers of pricing, with a Pandora-modeled web radio service as a base option.

Without confirming the report, Tesla issued the following cryptic response. “We believe it’s important to have an exceptional in-car experience so our customers can listen to the music they want from whatever source they choose. Our goal is to simply achieve maximum happiness for our customers.”

Musk tipped his hand at a recent shareholders meeting, when he suggested that Tesla update its music player with a new algorithm so owners could have a better music experience. Soon after, Tesla launched a DJ-curated playlist with commentary that could be user activated or disabled. Musk also mentioned the possibility of making the playlist available through Tesla’s mobile app so that the service could be accessed outside the car.

 

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