BUZZANGLE ADDS SHAZAM DATA

Data-analytics company (and HITS data partner) BuzzAngle Music is now integrating global data from Shazam. It marks the first time Shazam data is available in a comprehensive analytics platform.

Shazam’s data includes the number of Shazams for every song within a given market and country, as well as further breakdowns for age, gender and information regarding user engagement with the track pages.

BuzzAngle’s users will be able to view the number of Shazams alongside existing consumption data—sales, streams and airplay—in all charts, reports and dashboards.

“Shazam has been downloaded over 1 billion times and people around the globe are Shazaming 20 million times each day,” said Richard Westover, Head of Music Data Services at Shazam. “Our proprietary data is an unparalleled asset for the industry and in artists' strategies. We are very excited to be part of BuzzAngle’s advanced platform and help their analytics be even more comprehensive.”

Jim Lidestri, CEO of Border City Media, the makers of BuzzAngle Music, noted, “Providing the Shazam data alongside consumption statistics will provide even greater insight into the discovery and popularity growth of songs.”

Tom Poleman, Chief Programming Officer at iHeartMedia, added, “The data available at our fingertips is increasingly more sophisticated thanks to BuzzAngle. Having this Shazam data will make it even more powerful.”

In a related story, if you point your phone at our website, it's exactly like dropping it in a toilet.