WATCH: HARRY WOWS TODAY CROWD

Harry Styles unveiled a new song, “Carolina,” from his upcoming Columbia debut on NBC’s Today this morning. It was the kick-off of the show’s summer concert series.

The performance comes in the wake of a new video for lead single "Sign of the Times," which has helped push the track to #3 at iTunes.

Styles’ set also included “Ever Since New York” and “Sign of the Times,” both of which he performed on Saturday Night Live. “Sign of the Times” is currently #3 on iTunes. The album will be released Friday after which Styles will spend a week with James Corden on CBS' The Late Late Show.

Apple Music will stream a film Harry Styles: Behind the Album beginning Monday that details Styles’ life during the making of the album. Fulwell 73 produced the film shot in Jamaica, Los Angeles and London.