Quantcast

WARNER U.K. WADES INTO THE STREAM

Here's a sign of the times: Warner U.K. has launched a streaming-led label, Artists to Watch Records. Led by the major's streaming and playlist expert, Kieron Donoghue, the imprint will focus on identifying singles that have the potential to become global streaming hits.

Artists to Watch Records sits under Warner Bros. Records U.K., under the leadership of Phil Christie. It will use algorithms to look for tracks that are starting to heat up, then support artists with marketing and global playlists to help the songs get attention. Donoghue has already enjoyed success with Swedish DJ/producer MARC, whose "Show You the Light" currently has more than 12m Spotify streams. His second single, "Dreams," will be released Friday.

“Kieron has a great perspective on the streaming marketplace and the fact that hit tracks can now come from almost anywhere. Artists To Watch Records will find fresh talent, react quickly and harness the power of streaming to help create big hits,” said Christie.

Donoghue, whose official title is VP, Global Playlists Strategy & Curation, added: “Phil has been instrumental in helping this innovative imprint take shape and I’m looking forward to delivering some smash hits."

NEAR TRUTHS: SPRING BLOOMS
Here come the big guns. (3/28a)
THE COUNT: COLDPLAY IS HOT, COUNTRY'S COOKIN' IN THE U.K.
The latest tidbits from the bustling live sector (3/28a)
CITY OF HOPE TAPS MARCIANO FOR TOP HONOR
This year's philanthropic model (3/28a)
TRUST IN THE TOP 20
Hip-hop is no longer hibernating. (3/28a)
UMG BROADENS SPOTIFY OFFERINGS
Sir Lucian and Daniel are in harmony. (3/28a)
THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)