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PUMA TAPS BIG SEAN

Global sports brand Puma has announced a partnership with multi-platinum G.O.O.D. Music/Def Jam recording artist Big Sean, naming him as their new Creative Collaborator and Global Ambassador. 

Sean will be working alongside the Puma design team to deliver a custom collection that will be released in the Spring of 2018 but this summer, will be the face of the next Puma Classics campaign.

He's following in the footsteps of labelmate Rihanna, who also works with PUMA and just served up her second Fenty X Puma Collection at Paris Fashion Week yesterday in her usual rebellious style—with the models walking on top of the study tables at The National Library of France, where the show was staged. 

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