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Thursday, March 2, 2017

SZABO GETS WILD AND WOOLLY WITH MAMMOTH

The formidable Peter Szabo, whom you may have had the good fortune to know during his tenure at Shazam, has joined tech giant Science-Inc as CRO Head of Partnerships for Mammoth Media. Mammoth, launching now, will enable Science to build on its success with such apps as Wishbone, thanks to which it  currently enjoys a ridiculous 30% reach among U.S. teens.

Despite being terminally sleep-deprived (due to the ongoing adventure of having a six-month-old), Peter is devoting his remaining brain cells to the weaving of brand messaging into social-video and other content for teens and millennials. You can reach out to him with your ideas (and swaddling tips) here.

 
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