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BMG SIGNS LAVIGNE

Avril Lavigne is working a new album that BMG will release later this year. The singer announced her signing with the label in a video she posted on social media.

"For this album I have a new team behind me, and I just signed to BMG," she says in the black & white video. "At this point in my career and in my life I just wanted to put fresh energy around me and I feel like I’m having somewhat of a rebirth in my life.

"I’ve been faced with a lot, gone through a lot emotionally. The whole writing process has been therapeutic and empowering. This album is a natural process for me and it’s coming from a very honest place. My hope is that it is an inspiration to many people."

The new album will be her first album release since November 2013.

Jon Cohen, BMG EVP Recorded Music, said, "Working with Avril has been and continues to be a real creative partnership for us all. As a songwriter and performer, you cannot deny her place in the musical landscape and we can’t wait to introduce her new music to the world."

Zach Katz, BMG U.S. President Repertoire & Marketing, noted, "Avril has always been a leader and a voice for her fans and generation—we look forward to furthering our collaboration."

Outside the recording studio, Lavigne oversees her lifestyle apparel brand, Abbey Dawn and has released three fragrances, Forbidden Rose, Black Star, and Wild Rose. The fragrance of Sk8r Boi is nowhere in evidence, though it's still perceptible in corners of our office.

 

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