Quantcast

REPORT CLAIMS TIDAL HAS INFLATED ITS NUMBERS

Tidal has been exaggerating its subscriber numbers since Jay Z took possession of the premium service in early 2015. So says a report from the Norwegian newspaper Dagens Næringsliv picked up by The Verge

The paper says it obtained internal reports showing that Tidal only had 350k subscribers in September 2015, just as Jay Z tweeted that Tidal had had hit the 1m mark. Further, a March 2016 PR release trumpeting a subscriber base of 3m was belied by the company’s monthly report to the labels, which indicated just 850k subscribers out of 1.2 million activated accounts.

In a statement to The Verge at the time, Tidal told The Verge that it had conducted an internal audit and found the hyped-up numbers. “It became clear after taking control of TIDAL and conducting our own audit that the total number of subscribers was actually well below the 540,000 reported to us by the prior owners,” the statement read in part. The service said it planned to sue the former ownership, but the newspaper found that those lawsuits have “not materialized” of yet.

Since its previous peak following the release of Beyoncé’s Lemonade in April, the subscriber rolls have declined, according to Dagens Næringsliv, noting that Tidal reported 1.1 million paying subscribers to the labels in October.

SONG REVENUE: HOPPED UP
Bad Bunny makes the most of his turn at bat. (5/20a)
TOP 20: KENDRICK
LEADS THE WAY
Another record-breaking debut week. (5/18a)
GREEN AS EVER
A think piece—cool! (5/19a)
FEET OF CLAY AND “TAPDANCING AROUND THE CONVERSATION”: KENDRICK LAMAR’S BREAKTHROUGHS
The K-Dot aesthetic examined (5/20a)
LNX BATHED IN STARLIGHT BY SHOF
23 with a bullet (5/19a)
SUPERSTAR RELEASES
Who's next?
MUSIC BIZ SPECIAL
It's Comic-Con for numbers geeks.
THE BIG CHEESE
Theories of evolution from 30,000 feet.
THE NEXT GIANT DEAL
A&R in overdrive.
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)