iHeartMedia chief Bob Pittman says he’s “cautiously optimistic” about radio in 2017, the exec told Inside Radio, noting that interest in the medium is up among advertisers who see broadcast TV on the wane and too much fragmentation online. “Agencies and advertisers who ignored radio for a while are back into, OK, tell me about radio and how can I use it again,” he says.
The issue, Pittman says, is less about fighting for marketshare than “how big the pie is.” He says that radio’s pitch will require greater sophistication, particularly with respect to data, to grow beyond its present revenue perch. “The challenge for us is how much can we penetrate the digital buying and how can we get the advertising industry to think about radio as a digital player.”
Read the entire piece here, and we'll see you on the jet.
THE COUNT: ALL THE DESERT'S A STAGE
The dust settles on the Indio Polo Grounds. (4/22a)
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THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
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