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AIRPODS AD SENDS MARIAN HILL SOARING

Remember Feist’s “1 2 3 4”? How about The Caesars’ “Jerk It Out”? Certainly Bono shouting “uno, dos, tres, catorce” rings a bell. Well all those songs were prominently featured in iPod ads that led to hit singles. Could the first Apple AirPods ad have a similar effect for Republic’s Marian Hill?

"Down" by Marian Hill, a male-female duo out of Philadelphia, accompanies the black-and-white AirPods ad that debuted over the weekend and was featured during several of the NFL playoff games. The song spent  much of the MLK Jr. weekend in the iTunes Top 20, peaking at #12 and currently at #14.

Below is the ad.

 

Last summer, the duo did an interview and a performance of “Down” at YouTube’s Los Angeles headquarters.

 

 

 

BIEBER ALBUM DROPPING ON VALENTINE'S DAY
There's a tour too. (1/28a)
KEN TELLS ALL
Mr. Ehrlich talks about Kobe, the Academy and Fame. (1/28a)
AND THE GRAMMY GOES TO...
The list. (1/28a)
TREVOR DANIEL SIGNS TO PULSE
Pubco's first big inking post-deal. (1/28a)
HOW THE GRAMMYS BROUGHT THE HEALING
We use words like 'gravitas." (1/28a)
SUPER BOWL!
It's apparently some kind of sporting event.
HOW DOES GRAMMY MOVE ON?
From scandal to ... status quo?
VALENTINE'S DAY
The price of love must be carefully calculated. (Cough, Bieber tickets, cough.)
JOHN BOLTON TO TESTIFY!
Just kidding. Mitch and Lindsey won't let that happen.
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