Manager turned Spotify needle-mover Troy Carter has been tapped as keynote speaker at Music Biz 2017. The annual confab (formerly known as NARM) will take place 5/15-18 in Nashville.

Music biz prexy Jim Donio listed Carter’s accomplishments in an extremely long sentence. “Throughout his two decades in the entertainment industry,” he began, “Troy has been at the forefront of the digital transition, investing in now-massive startups such as Spotify, Dropbox and Uber, and creating the Smashd.co digital platform, while also steering major artists on paths that embrace all forms of consumption and marketing techniques.” Donio took a deep breath before continuing. “We look forward to hearing what he has to say about the future of the music business, and know his keynote will inspire our attendees to be passionate about the future potential of delivering great music and experiences to fans worldwide.”

UMG Nashville ruler Mike Dungan and indie-retail legend Terry Currier of Music Millennium will receive awards during the convention.