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Alex Da Kid is an Emmy and Grammy-winning producer/songwriter, who was key in crafting Eminem f/Rihanna's "Love The Way You Lie," Imagine Dragons' "Radioactive" and myriad other hits. And now he's gone the solo artist route. His first single via KIDinaKORNER/RCA, which features X Ambassadors, Elle King and Wiz Khalifa, is "Not Easy." Learn more in our Vibe Raters roundup of buzzing acts poised to break, where he's the sole debut this week.

NEAR TRUTHS:
DESERT SONG
Give I.B. a bottle of water. (4/12a)
AARON BAY-SCHUCK AND TOM CORSON: THE HITS INTERVIEW (PART ONE)
Bunny's hoppin' again. (4/12a)
COACHELLA: SETS TO SEE AND PLACES TO BE
Your desert deets are here. (4/12a)
SONG REVENUE: SONY
HITS FAST FORWARD
Walkin' tall in vintage fashion (4/12a)
THE COUNT: SUPERSTARS TO SURPRISE AT COACHELLA?
The latest tidbits from the vibrant live sector (4/12a)
THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
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