Quantcast

WARNER MUSIC NASHVILLE LOOKS AHEAD WITH RADIO & STREAMING TEAM

John Esposito's Warner Music Nashville has taken a forward-looking approach to the reorganization of its marketing, including the creation of a Radio & Streaming team, among other changes. 

That team, led by SVP Kristen Williams, will bring radio promotion and playlist oversight for subscription and ad-supported streaming into one department, along with interactive radio. The team is rounded out by VP Radio & Streaming Chris Palmer and VP of Original Content Chad Schultz.

Meanwhile, the company is expanding its Brand Management division, headed by VP Lisa Ray. Both Williams and Ray will report to Chief Marketing Officer Peter Strickland, who hailed Williams' "deep devotion to artists and her broad knowledge of the business" and praised Ray's "expertise in developing artists from the ground up."

“These moves anticipate the lasting importance of radio and the ongoing ascent of streaming," Espo noted, "while acknowledging there’s no need for a separate ‘digital’ team anymore, as technology is core to everything we do for our artists. We are positioning ourselves for new opportunities as the lines between marketing and commerce, as well as radio and streaming, continue to blur.”

Here's one song that will certainly end up on Espo's personal playlist.

NEAR TRUTHS:
THE AGENCY SAGA
What do you want from live? (6/11a)
REVENUE CHART: OLIVIA’S ARMY
Looks like she's got staying power. (6/11a)
SIGNS OF HITS LIST
We're reading the tea leaves. (6/11a)
WATCH THE FIRST OFFICIAL VIDEO FOR "FEELING GOOD"
The Black Music Month celebration continues with a classic from a legend, (6/10a)
MUSIC’S HOTTEST FIRMS: HERTZ LICHTENSTEIN YOUNG & POLK LLP
Is there a lawyer in the house? (6/11a)
RHYTHM, BLUES AND THE FUTURE
The musical tapestry we know as R&B.
WHO'S NEXT?
Predicting the next big catalog deal.
JUST THE VAX, MA'AM
Once we all get vaccinated, how long before we can party?
WORLDWIDE GROOVE
How is globalization bringing far-flung territories into the musical mainstream?
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)