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VMA RATINGS "NOSEDIVE"

We quote The Wrap for our headline; that site reports that the MTV VMAs plummeted 34% in ratings, scaring up a mere 6.5m viewers across the multiple Viacom properties via which it was simulcast. That's against last year, when ratings were already substantially down; the show's 2011 peak saw 12.4m viewers.

Streaming, on the other hand, was up 70%, as target viewers sampled the show online. 

It seems clear that viewers in general weren't aware of the show beforehand, a further indication of MTV's vastly diminished visibility on the cultural landscape.

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Bring your umbrella.
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After the snubs, the show.
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It's the way all the biggest mob bosses did it.
MOVING THE NEEDLE
When vaccination schedules and touring schedules meet.
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