RUMOR MILL
Monday, August 29, 2016
VMA RATINGS "NOSEDIVE"
We quote The Wrap for our headline; that site reports that the MTV VMAs plummeted 34% in ratings, scaring up a mere 6.5m viewers across the multiple Viacom properties via which it was simulcast. That's against last year, when ratings were already substantially down; the show's 2011 peak saw 12.4m viewers.
Streaming, on the other hand, was up 70%, as target viewers sampled the show online.
It seems clear that viewers in general weren't aware of the show beforehand, a further indication of MTV's vastly diminished visibility on the cultural landscape.
VMAs BEAMING BACK
TO THE BIG APPLE Getting back to where they once belonged (4/24a)
THE COUNT: ALL THE DESERT'S A STAGE
Jon Wayne is rolling over in his grave. (4/24a)
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THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
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A CHORUS OF PRAISE: IVORS 2024 NOMSrumor mail
