Quantcast
PLEDGEMUSIC GRABS LEKACH FOR MARKETING SVP

Adam Lekach, a former Sony Music exec,  will oversee PledgeMusic’s global marketing and campaign management strategy in his new role as Senior Vice President, Marketing. He will report to CEO Dominic Pandiscia.

Lekach will also oversee public relations strategies for key campaigns and initiatives for PledgeMusic and its direct-to-fan ecosystem, which includes NoiseTrade and Set.fm.

“Adam Lekach is a highly creative and results-driven digital marketing executive, and we are enormously pleased to have him onboard,” Pandiscia said. “He joins PledgeMusic at a pivotal juncture as we begin the process of integrating NoiseTrade and Set.fm. Adam’s deep familiarity with the independent and major label worlds will play a key role in boosting our growth opportunities and ensuring we deliver on our guiding premise that there’s a better way to experience music.”

Lekach was most recently Vice President, Media and Partnerships, for Kemado Media Group, consisting of Mexican Summer, Anthology Recordings, Software Recording Co., and Kemado Records. He spent nearly a decade in marketing and sales roles for Sony Music Entertainment.

 

 

A HOLLY, JOLLY
HITS LIST
A December to remember (12/6a)
REVENUE CHART:
MALONE IS MONEY
Yet another post about Post (12/6a)
TAYLOR LIGHTS HER "CHRISTMAS TREE"
With lots of shiny tinsel (12/6a)
THE HAPPY WARRIOR OF THE RECORD BUSINESS
What a great guy (12/6a)
GRAMMY CHEW: WHO ARE THESE PEOPLE, ANYWAY?
Those who fail to learn from the past are destined to repeat it. (12/6a)
EGGNOG!
Ours is mostly bourbon.
MISTLETOE!
Delicious in salads.
CHESTNUTS!
Ours are roasting, but it could be these slim-fit jeans.
WEED!
An entire Christmas tree made of it. Is what we want for Christmas.
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)