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FRANK OCEAN: IS THE WAIT NEARLY OVER?

Frank Ocean barely made the July 2016 deadline he cryptically set for himself a month ago regarding the delivery of his madly anticipated third album, Boys Don't Cry (Def Jam) but came through as promised and launched something new on his website, shortly after midnight on Monday (8/1). It was an enigmatic video clip. As for his new album, a New York Times report asserts that the album will appear as an Apple exclusive this Friday.

Ben Sisario of the NYT cites an unnamed source at Apple in reporting that the album would begin its two-week window of exclusivity on Friday, and that a printed publication of some sort called Boys Don't Cry would be available at Apple stores.

Ocean’s Grammy-winning 2012 debut set, Channel Orange, has sold 678 RTD with 2.25m tracks, for a TEA of 903k. He's streamed 120m YTD, which is pretty freakin' good for a four-year-old album.

About that video: Featuring no music and best viewed via mobile, a live video stream not unlike a surveillance cam captures an empty, expansive workspace. Described as a "video art project" in a post on Instagram by director and Ocean collaborator Francisco Soriano he titled it #ENDLESS, which is also how the website refers to the stream.

Also noticeably prominent is the Apple Music logo fixed in the upper right-hand corner of the streaming art piece. Without officially confirming the rumors, Apple Music's head of content Larry Jackson only had one comment along with a string of emojis via IG: "hmmmm." 

This morning at 9am PST the room suddenly sprang into action, with someone (hard to say if its Frank with no zoom available) appearing and walking around the area, then getting into actual "construction" work as sounds from a wood saw fired up and hammer banging ensued while faint music and ticking sounds played in the background.  We also got a second camera shot that gives you an alternate look at the space. Needless to say, stay tuned...

 

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