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KANYE CRAFTS BALMAIN'S "WOLVES"

This morning G.O.O.D. Music/Def Jam's Kanye West presented yet another powerful example of the benefits from integrated marketing, debuting an artistic collaboration with his favorite fashion house, Balmain, that doubled as both elegantly photographed and styled music video for the single "Wolves," and the brand’s campaign.

Directed by Steven Klein, the clip also features his wife, Kim Kardashian, West, Vic Mensa and a fabulously wigged-out Sia (one of the track's writers), along with superstar models Jourdan Dunn, Joan Smalls and Alessandra Ambrosio

“This is definitely one of the most incredible campaigns I’ve ever done," Balmain creative director, Olivier Rousteing told Vogue. "When I saw Kanye singing, Kim moving, the models walking and crying, the tears on Kanye, the tears on Kim—I was just like, ‘Wow.’" 

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