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NEXT ROUND IS ON US: JENNIE SMYTHE
7/19/16

FOUNDER/CEO, GIRLILLA MARKETING

With streaming becoming increasingly dominant, how has digital marketing changed and what needs to be done better?

Once again, we’ve found ourselves in a highly competitive and work-intensive environment. While placement in editorial playlists is one beast, the other is keeping an artist’s profile fresh with constantly updated playlists. Both avenues have additional cost, time and separate strategies—not to mention the politics around which platforms get what content. 

What’s your drink of choice?

Jack and Coke, but right now it’s just water.

FALLING FOR HITS LIST
What people are talking about right now. (9/27a)
RIHANNA SCORES
SUPER BOWL GIG
Teamwork in action (9/27a)
A FREAKY, SLEAZY, HAPPIER RUN OF RADIO #1s
The further adventures of Spanky and his gang (9/27a)
KYNCL CULTURE
See ya on 1/1/23. (9/27a)
RIHANNA SCORES
SUPER BOWL GIG
There's nothing like Arizona in February. (9/27a)
GRAMMY SEASON
New categories! New rules! New WTF!
THE BIG DEAL
It's the one you didn't see coming.
RAID AT MAR-A-LAGO
"Who took my passports?"
HITS' 36TH ANNIVERSARY SPECIAL
Allow us to apologize in advance.
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