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NEXT ROUND IS ON US: JENNIE SMYTHE
7/19/16

FOUNDER/CEO, GIRLILLA MARKETING

With streaming becoming increasingly dominant, how has digital marketing changed and what needs to be done better?

Once again, we’ve found ourselves in a highly competitive and work-intensive environment. While placement in editorial playlists is one beast, the other is keeping an artist’s profile fresh with constantly updated playlists. Both avenues have additional cost, time and separate strategies—not to mention the politics around which platforms get what content. 

What’s your drink of choice?

Jack and Coke, but right now it’s just water.

REVENUE CHART:
ALL ABOUT THE BENJAMINS
Look who won the lottery. (1/22a)
ICYMI: THE MUSIC OF INAUGURATION DAY
Just what the doctor ordered. (1/21a)
NEAR TRUTHS: CHANGINGS OF THE GUARD
A big start to 2021. (1/19a)
THE CELEBRATION
MOVES TO iTUNES
America embraces songs of hope and uplift. (1/21a)
TOP 20: GUTEN MORGAN
Another big week for Republic. (1/21a)
RAINMAKERS
Bring your umbrella.
GRAMMYS: WHERE TO FROM HERE?
After the snubs, the show.
HOW TO FIND 11,780 VOTES
It's the way all the biggest mob bosses did it.
MOVING THE NEEDLE
When vaccination schedules and touring schedules meet.
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