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Music City
NEXT ROUND IS ON US: JENNIE SMYTHE
7/19/16

FOUNDER/CEO, GIRLILLA MARKETING

With streaming becoming increasingly dominant, how has digital marketing changed and what needs to be done better?

Once again, we’ve found ourselves in a highly competitive and work-intensive environment. While placement in editorial playlists is one beast, the other is keeping an artist’s profile fresh with constantly updated playlists. Both avenues have additional cost, time and separate strategies—not to mention the politics around which platforms get what content. 

What’s your drink of choice?

Jack and Coke, but right now it’s just water.

THE DUGAN SAGA:
THE LATEST
Did wanting changes in voting lead to her dismissal? (1/21a)
BEYONCÉ AND PLATT REUNITE AT SONY/ATV
She brings a lifetime of songs with her. (1/21a)
PARTY CENTRAL: YOUR GUIDE TO GRAMMY-WEEK GATHERINGS
Is that another open bar? (1/21a)
NEW RELEASES: EM, HALSEY, MAC
START STRONG
Better box your trifecta bet. (1/21a)
A LETTER FROM HARVEY
The Dugan Affair, per Mr. Mason. (1/21a)
OSCARS
More awards-season madness.
SUPERSTAR DROPS
Who's next?
THE GRAMMY SHOW
The lineup grows.
POLITCS
Oy vey.
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