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Music City
NEXT ROUND IS ON US: JENNIE SMYTHE
7/19/16

FOUNDER/CEO, GIRLILLA MARKETING

With streaming becoming increasingly dominant, how has digital marketing changed and what needs to be done better?

Once again, we’ve found ourselves in a highly competitive and work-intensive environment. While placement in editorial playlists is one beast, the other is keeping an artist’s profile fresh with constantly updated playlists. Both avenues have additional cost, time and separate strategies—not to mention the politics around which platforms get what content. 

What’s your drink of choice?

Jack and Coke, but right now it’s just water.

REVENUE CHART:
FAST FORWARD
The Sony side of the street (8/5a)
NEW & DEVELOPING ARTISTS: Q3 EDITION
The lifeblood of the biz is pumping. (8/5a)
OLIVIA INKS WITH SONY PUB
Big score (8/5a)
THE HAPPIEST TOP 20
Billie's back...on her own terms. (8/5a)
NEAR TRUTHS:
CAVEAT EMPTOR
Vaxx mandate gains steam. (8/5a)
NEW & DEVELOPING ARTISTS
From tender shoots to mighty oaks.
MARKETSHARE MANIA
Let's do the numbers.
DELTA VARIANT
It is not the name of a Henry Miller novel.
IS IT TIME FOR ANOTHER ROCK STORY?
Could be. Dunno.
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