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Music City
NEXT ROUND IS ON US: JENNIE SMYTHE
7/19/16

FOUNDER/CEO, GIRLILLA MARKETING

With streaming becoming increasingly dominant, how has digital marketing changed and what needs to be done better?

Once again, we’ve found ourselves in a highly competitive and work-intensive environment. While placement in editorial playlists is one beast, the other is keeping an artist’s profile fresh with constantly updated playlists. Both avenues have additional cost, time and separate strategies—not to mention the politics around which platforms get what content. 

What’s your drink of choice?

Jack and Coke, but right now it’s just water.

THE INSIDE STORY BEHIND ACM'S OUR COUNTRY
The trip from awards show to intimate performances. (4/3a)
AIRHEAD: KAREN'S HITS ODYSSEY
PoMo Goddess stuck inside of cesspool for 30 years now. (4/3a)
2020 THREE-MONTH MARKETSHARE SCORECARD
Deadlocks in the top tiers of the standings (4/3a)
HITS LIST WORKS
FROM HOME
Viewing the world through a webcam (4/3a)
POSTPONED: JAMES & JACKSON ON HOLD
Save your tickets. (4/3a)
WE FOUND SOME TOILET PAPER
Also known as back issues of HITS.
SOCIAL DISTANCING
We turn out to be pioneers.
STREAMING STORIES
The music doc shows new muscle.
ELECTION 2020
Not postponed yet.
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