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NEXT ROUND IS ON US: JENNIE SMYTHE
7/19/16

FOUNDER/CEO, GIRLILLA MARKETING

With streaming becoming increasingly dominant, how has digital marketing changed and what needs to be done better?

Once again, we’ve found ourselves in a highly competitive and work-intensive environment. While placement in editorial playlists is one beast, the other is keeping an artist’s profile fresh with constantly updated playlists. Both avenues have additional cost, time and separate strategies—not to mention the politics around which platforms get what content. 

What’s your drink of choice?

Jack and Coke, but right now it’s just water.

WALLEN FOR THE WIN
"Dangerous" nudges "SOUR." (12/1a)
CHART FINAL: 2021'S BIGGEST BOW
Big numbers for 30. (11/29a)
IGA UPS MORRIS
good 4 him (12/1a)
ADELE IS HEADING TO LAS VEGAS
Viva, Ms. Adkins (12/1a)
PUTTING THE POP
IN POPCORN
Putting the audio into audio-visual. (11/30a)
CHESTNUTS
Roasting.
STOCKINGS
Stuffing.
PIPERS
Piping.
SANTA
Coming.
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