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Music City
NEXT ROUND IS ON US: JENNIE SMYTHE
7/19/16

FOUNDER/CEO, GIRLILLA MARKETING

With streaming becoming increasingly dominant, how has digital marketing changed and what needs to be done better?

Once again, we’ve found ourselves in a highly competitive and work-intensive environment. While placement in editorial playlists is one beast, the other is keeping an artist’s profile fresh with constantly updated playlists. Both avenues have additional cost, time and separate strategies—not to mention the politics around which platforms get what content. 

What’s your drink of choice?

Jack and Coke, but right now it’s just water.

A TICKING HITS LIST
Surely you have the time to take a look. (8/7a)
THE GREAT CATALOG GOLD RUSH
Is mining the past the future? (8/10a)
TIKTOK RESPONDS TO TRUMP'S BAN
The kids are not alright with Trump. (8/7a)
POP SMOKE GAINS, DABABY LEADS OUR SONG CHART
And the streams just keep on coming. (8/7a)
THE BABE & THE MULE
Interscope's co-MVPs (8/7a)
BTS BRINGS IT
They're so dreamy.
VOTE BY MAIL
It's a conspiracy, because everyone does it.
IS IT CHRISTMAS?
No, but we're thinking about cookies.
WOKE MUSIC
Protest songs that sound like now.
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