Music City
NEXT ROUND IS ON US: JENNIE SMYTHE
7/19/16

FOUNDER/CEO, GIRLILLA MARKETING

With streaming becoming increasingly dominant, how has digital marketing changed and what needs to be done better?

Once again, we’ve found ourselves in a highly competitive and work-intensive environment. While placement in editorial playlists is one beast, the other is keeping an artist’s profile fresh with constantly updated playlists. Both avenues have additional cost, time and separate strategies—not to mention the politics around which platforms get what content.

What’s your drink of choice?

Jack and Coke, but right now it’s just water.

LIVE NATION ROCKS WITH HUGE Q3 RESULTS
Butts in seats from coast to coast (11/13a)
TOP 20 UPDATE: TYLER SET FOR THREE-PEAT
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GRAMMY CHEW: RUMINATING ON THE BIG 4 NOMS
80% is a lot better than usual. (11/13a)
SPOTIFY EYEING FIRST FULL YEAR OF PROFITABILITY
The Swedes are Ek-static. (11/13a)
AND THE 2025 GRAMMY NOMINEES ARE...
And away we go. (11/8a)
NOW WHAT?
We have no fucking idea.
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
WHO'S BUYING THE DRINKS?
That's what we'd like to know.
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