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NEXT ROUND IS ON US: JENNIE SMYTHE
7/19/16

FOUNDER/CEO, GIRLILLA MARKETING

With streaming becoming increasingly dominant, how has digital marketing changed and what needs to be done better?

Once again, we’ve found ourselves in a highly competitive and work-intensive environment. While placement in editorial playlists is one beast, the other is keeping an artist’s profile fresh with constantly updated playlists. Both avenues have additional cost, time and separate strategies—not to mention the politics around which platforms get what content. 

What’s your drink of choice?

Jack and Coke, but right now it’s just water.

BELLA SETS WARNER VID RECORD, HITS THE SPOT (UPDATE)
New and massive (5/18a)
OLIVIA ROCKS
THE STREAMS
Coming-out party for a rockstar (5/17a)
WE’VE LOOKED AT CLIVE FROM BOTH SIDES NOW: GRAMMY PARTY PART 2
He's ageless and tireless. (5/17a)
WANT FRIES WITH
THAT HITS LIST?
It's a metaphor. (5/18a)
NEW RELEASES: STILL A COLE WORLD
Dude, that's some vertical leap. (5/17a)
RHYTHM, BLUES AND THE FUTURE
The musical tapestry we know as R&B.
WHO'S NEXT?
Predicting the next big catalog deal.
JUST THE VAX, MA'AM
Once we all get vaccinated, how long before we can party?
WORLDWIDE GROOVE
How is globalization bringing far-flung territories into the musical mainstream?
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