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Music City
NEXT ROUND IS ON US: JENNIE SMYTHE
7/19/16

FOUNDER/CEO, GIRLILLA MARKETING

With streaming becoming increasingly dominant, how has digital marketing changed and what needs to be done better?

Once again, we’ve found ourselves in a highly competitive and work-intensive environment. While placement in editorial playlists is one beast, the other is keeping an artist’s profile fresh with constantly updated playlists. Both avenues have additional cost, time and separate strategies—not to mention the politics around which platforms get what content. 

What’s your drink of choice?

Jack and Coke, but right now it’s just water.

NEAR TRUTHS:
A WORSE MOUSETRAP
Feeling the burn of the Hot 100. (5/29a)
OSEARY ERA ENDS
AT MAVERICK
But don't expect Madge's man to go on "Holiday." (5/29a)
HITS LIST IS ALL WET
Your Top 10 talking points, updated (5/29a)
LADY GAGA DELIVERS
Superstar and her team call an audible. (5/29a)
AIRHEAD: HOW TO WIN THE HOT 100
You just need these six credit cards... (5/29a)
SHORT WEEK
Enjoy being even more confused by the calendar.
BLACK MUSIC MONTH
Celebrating the music that fuels the biz.
INSTACART
Dammit, we said DILL pickles!.
TRUMP SAID WHAT, NOW?
Just wondering if you still give a fuck.
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