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NEXT ROUND IS ON US: JENNIE SMYTHE
7/19/16

FOUNDER/CEO, GIRLILLA MARKETING

With streaming becoming increasingly dominant, how has digital marketing changed and what needs to be done better?

Once again, we’ve found ourselves in a highly competitive and work-intensive environment. While placement in editorial playlists is one beast, the other is keeping an artist’s profile fresh with constantly updated playlists. Both avenues have additional cost, time and separate strategies—not to mention the politics around which platforms get what content. 

What’s your drink of choice?

Jack and Coke, but right now it’s just water.

BIG HIT'S IPO GENERATES
A BIG PAYDAY
The BTS boys are newly minted millionaires. (9/28a)
RAINMAKERS: TOWERING OVER THE COMPETITION
A big tease for the upcoming edition. (9/28a)
EVERY HITS LIST
TELLS A STORY
We really should be back at school. (9/28a)
TIKTOK KEEPS TICKING
Is this like hitting the snooze alarm? (9/28a)
A NUMBER OF OBJECTIONS
He's skilled at sowing chaos. Sound familiar? (9/25a)
GRAMMY TALK
We're full of it.
AFRICAN POP
Getting global with it.
IT'S PRETTY SMOKY
And this time it's not from our bong.
WHAT COMES AFTER TIKTOK?
Shorter videos! Weirder trends!
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