Music City
NEXT ROUND IS ON US: JENNIE SMYTHE
7/19/16

FOUNDER/CEO, GIRLILLA MARKETING

With streaming becoming increasingly dominant, how has digital marketing changed and what needs to be done better?

Once again, we’ve found ourselves in a highly competitive and work-intensive environment. While placement in editorial playlists is one beast, the other is keeping an artist’s profile fresh with constantly updated playlists. Both avenues have additional cost, time and separate strategies—not to mention the politics around which platforms get what content.

What’s your drink of choice?

Jack and Coke, but right now it’s just water.

HITS LIST:
HOME RUN DERBY
Going yard (7/11a)
SONG REVENUE:
SCHLEMIEL, SHABOOZEY
Th epitome of new country (7/11a)
GRAMMY PRE-CHEW:
THREE QUESTIONS ABOUT THE BIG 4
On your Marks, get set, go. (7/8a)
TOWARD A FRUITFUL GRAMMY SEASON
Our editurr in chief has something on his mined. (7/10a)
SABRINA TO REACH NEW HEIGHTS WITH TOUR MERCH?
Her table's stacked. (7/10a)
THE GRAMMY SHORT LIST
Who's already a lock?
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
INDIE DISTRIBUTION'S RISE TO GLORY
The discovery engine is revving higher.
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)