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NEXT ROUND IS ON US: JENNIE SMYTHE
7/19/16

FOUNDER/CEO, GIRLILLA MARKETING

With streaming becoming increasingly dominant, how has digital marketing changed and what needs to be done better?

Once again, we’ve found ourselves in a highly competitive and work-intensive environment. While placement in editorial playlists is one beast, the other is keeping an artist’s profile fresh with constantly updated playlists. Both avenues have additional cost, time and separate strategies—not to mention the politics around which platforms get what content. 

What’s your drink of choice?

Jack and Coke, but right now it’s just water.

BLACK HISTORY MONTH: FUNK, PART 2
Say it loud! (2/25a)
JT & SZA HEAD TO "THE OTHER SIDE"
Dude, it's been too long. (2/25a)
GAGA SETS "STUPID" FOR FRIDAY
After "Shallow," will she go deep? (2/26a)
TOO COOL FOR SCHOOL
Where can we get one of those ironic letter-man jackets? (2/25a)
REPORT: BIG HIT
BANKING ON IPO
Everybody's doin' it. (2/25a)
DON'T TALK TO THE PRESS
Also, don't leak the memo about not talking to the press to the press. Please.
GRAMMY VOTING
How the sausage is made.
BIEBER'S BIG BOW
Changes changes the conversation.
PRIMARIES
So hard to decide...
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