UMG IN SYNC WITH ALONTE

Maria Alonte has been tapped to oversee licensing music from Universal Music Group’s East Coast labels for use in film, television, video games, commercials and all other visual media.

Alonte’s official title is Senior Vice President of Film & Television Synchronization for Def Jam Recordings, Island Records and Republic Records. She is based in Santa Monica and reports to Michele Anthony, Executive Vice President of Universal Music Group, and Joseph Schmidt, Chief Financial Officer of Universal Music Group’s East Coast Labels.

“Our labels lead the industry in exploring new avenues for success through music licensing and developing creative partnerships,” Schmidt said. “With Maria, we are well positioned to build on that success and elevate our artists to the next level both creatively and commercially.”

“With Maria, we are adding an executive with a proven track record and creative instincts for connecting producers, directors and studios with artists,” Anthony said. Alonte was most recently serving as SVP of Film & TV at Dr. Luke’s Kemosabe Records and Prescription Songs and previously held executive positions at Red Light Management’s District Music, Nettwerk Music Group and Arista Records. “I’m looking forward to driving new revenue streams and developing additional creative opportunities for our artists and their music,” Alonte said, carefully avoiding using similar quotes from executives who previously held similar posts.