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SKY IS THE LIMIT

Get ready festival goers. Particularly if you've got a ticket to Governors Ball music festival in New York 6/3-5 or Bonnaroo in Tennessee 6/10-12.

Electric Sky Winea brand new vino aimed at the music-loving, festival-going consumer, has partnered with Interscope Records and will be making its debut.

The wine comes in four single-serve portions, each individually sealed and delivered in shatter-proof, recyclable plastic. Perfect for life experiencing entertainment outdoors in open fields. 

“750 ml glass bottles at concerts just aren’t the most efficient way to serve consumers today,” says Daniel Sena, Interscope’s head of strategic marketing. “The portability of the stackable packaging allows consumers to take the wine with them and consume it where and when they want. At festivals, this improves upon the antiquated practice of having bartenders uncork a bottle and eyeball a pour, then consumers being forced to navigate big crowds with open containers. Our product solves those problems.”

Millennials now make up the number one wine-drinking consumer segment in the U.S., with 70 million young winos regularly enjoying these beverages. 

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