THE MUSICARES CHALLENGE IS ON

Artists including Demi Lovato, The Avett Brothers, Backstreet Boys, Andra Day, The Lumineers and Troye Sivan have kicked off MusiCares' annual social media campaign, the #MusiCaresChallenge, which urges artists and music lovers alike to post a photo with their favorite album, use the hashtag, donate to the charity and tag five friends to do the same. The month-long event runs through 7/4.

"As the music industry's Red Cross, MusiCares is rooted in the collective spirit of the creative community, whose members have an unspoken bond and self-imposed sense of duty to one another as brothers and sisters in music," said Neil Portnow, President/CEO of MusiCares and The Recording Academy. "I'm humbled by the gesture made by my longtime friend and comrade, Tom DeSavia, who truly personified the spirit of MusiCares when he took it upon himself to launch this grassroots fundraising campaign in 2014."