FROMMER TO HANDLE BRANDING FOR COLUMBIA

Jennifer Frommer, who has made a career connecting musical acts with brands, has been tapped as Senior Vice President of Columbia Records’ Creative Agency where she will oversee brand partnerships and licensing by devising strategic partnerships with Columbia’s acts. EVP/GM Joel Klaiman made the announcement.

Frommer, who held a similar job at Interscope Records, was most recently Conde Nast’s Executive Director, Talent and Special Projects. Among the brands she created campaigns for were Jaguar, Nokia, Microsoft and Chevy. As Senior Vice President of Strategic Marketing and Brand Partnerships for Interscope, she developed content and branding campaigns with artists such as Lady Gaga, Eminem and Madonna, and worked with brands including Samsung, Beats, Verizon, L’Oreal and Kia.

At Columbia, she will focus on creative collaborations between artists and brands, film and television licensing and content integrations.

“Jennifer’s expertise in building long-term collaborative partnerships with artists, agencies, and the branding world will be a key addition to our team’s efforts,” Klaiman said. “Jennifer’s appointment expands our initiatives to magnify Columbia’s brand culture. I’m hoping she can hook me up with some headphones and a Malibu.”

“I believe storytelling is essential in connecting artists and brands,” Frommer said. “There is no greater narrative in music today than the diverse strength of Columbia’s innovative roster and its potential to ignite exciting new brand opportunities.”