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ANDRA DAY, COCA-COLA, McDONALD'S & SHAZAM "RISE" TOGETHER

In a new partnership with McDonald's and Coca-Cola, buzzing Warner Bros. songstress and Grammy-nominated artist Andra Day has announced the Rise Up ESSENCE Festival Program. The program, launching today, features Day, the lyrics of her touching earworm, "Rise Up," and short film I Rise (watch a trailer below) on 40m+ McDonald's Coca-Cola cups. 

And get this; you can Shazam the cups, thanks to new visual recognition technology. Doing so allows fans to learn more, win prizes, get access to exclusive content and watch the aforementioned short film, which "tells the story of trailblazing African-American women who create, inspire and transform."

When fans purchase these fountain products at McDonald's restaurants, they get the chance to enter in the Coca-­Cola Rise Up ESSENCE Fest Sweepstakes to see Day perform at the 2016 ESSENCE Festival in New Orleans—set for 6/30­-7/3. 

"I am overjoyed to be a part of this program," shared Day. "The reach of Coke and McDonald's is undeniable and I'm thrilled these iconic brands are joining forces to inspire local communities through messages of peace and motivation in unique ways. It's an added bonus that they are using the lyrics to 'Rise Up' as a part of those messages." 

"Shazam is excited to partner with world­-class brands like Coca­-Cola and McDonald's," added Shazam CRO Greg Glenday. "We are witnessing more large-­scale activations connecting fans with breakout artists like Andra Day. It's great to see both global brands leverage our proprietary technology to build evangelists within their most desired audiences." 

Now, please excuse us as we go "leverage" a happy meal.

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