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VIEWS: THE ROLLOUT RAMPS UP (UPDATE)

Drake has begun his official unveiling for the exclusive Apple Music debut of Views (YMCMB/Republic), starting with an in-depth conversation with Beats 1 commander Zane Lowe. The special-edition OVO Sound Radio episode will air at 7pm PST/10pm EST tonight, with the album being released to the world for streaming immediately after.

Lowe stays rooted in premium authenticity by traveling 2,200 miles to Toronto to speak with the 6 God in his hometown—the primary muse for this record—which is wholly appropriate, despite the fact that Drake has a house in L.A. with a "pool bigger than Ye."

The setup thus far has been flawless, with Drake's current single "One Dance" featuring Wizkid & Kyla just breaking into the Top 10 at Rhythm, while at Top 40 it leaps from #26-18, after stacking another 42 adds on Tuesday. And that's all before the momentum of the album kicks in. 

Drake also tweeted out the 20-song tracklist for Views, including the smash "Hotline Bling."

 

And this morning, Drake revealed a short promo video that highlights his exclusive partnership with Apple Music, with an intriguingly cool music accompaniment that has Noah "40" Shebib's fingers all over it— and makes us seriously excited to hear this album.

 

#VIEWS Eve. @applemusic

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