Quantcast
TAYLOR HITS 50 MIL WITH THAT TREADMILL

There's no question Taylor Swift's Apple Music spot has made an impact. It was the treadmill wipeout heard 'round the world.  

On 4/1—the day the commercial launched— sales for Drake & Future's "Jumpman," bounced up 400% in U.S. iTunes sales. 

But the spot's reach has outpaced some initial reports, as the ad blows past 50m views among the combined social network reach of Facebook, Instagram, Tumblr and of course, YouTube.  Add in additional impressions from the broadcast television campaign now in progress, with heavy buys across ESPN, CBS, NBC, ABC and Fox

Also, word is this isn't the only Swift commercial in the docket; rumor has it it's episode one in a multi-part series featuring Tay.

With this level of engagement for the commercial, will it create a tangible impact for subscriptions?  

Feel free to speculate, but that's a number Apple Music keeps close to the vest. 

 

Based on true events. #TAYLORvsTREADMILL @applemusic @champagnepapi @future

A video posted by Taylor Swift (@taylorswift) on

BIEBER POSTPONES TOUR
New dates to be announced soon. (4/1a)
MAYBE, JUST MAYBE, PART 4
Lenny's tips for getting through this (3/31a)
NEAR TRUTHS:
THE COMING FIGHT
Historical parallels from I.B. Bad (3/31a)
iHEART'S LIVING ROOM CONCERT RAISES $8M
Live music on TV! (3/31a)
VIRTUAL CONCERT AND LIVESTREAM ROUNDUP (UPDATED DAILY)
Giving home entertainment new meaning (4/1a)
WE FOUND SOME TOILET PAPER
Also known as back issues of HITS.
SOCIAL DISTANCING
We turn out to be pioneers.
STREAMING STORIES
The music doc shows new muscle.
ELECTION 2020
Not postponed yet.
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)