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APPLE MUSIC AND TAYLOR TEAM UP AGAIN

Apple Music has teamed up with Taylor Swift for a new ad campaign highlighting the music streaming service.

Debuting on broadcast television during Good Morning America this April Fool’s Day morning, the spots simultaneously debuted online and on mobile via Taylor's Instagram account (which boasts 71.5m followers). Since IG recently expanded their video window from :15 to :60, the timing is auspicious for a high-profile spot.

The ad finds Swift demonstrating the functionality of Apple Music—using a Bluetooth earpiece to connect before running on a treadmill to a playlist entitled “Gym Flow” before some crazy shit ensues.

The spot, developed by Swift and Apple Music’s Head of Content Larry Jackson, is the first of a multi-part series for Apple Music's spring ad campaign. A new Taylor spot will debut very soon, plus an array of big stars is attached for debuts in later April and May.

 

Based on true events. #TAYLORvsTREADMILL @applemusic @champagnepapi @future

A video posted by Taylor Swift (@taylorswift) on

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