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TIDAL NUMBERS: THIS IS NOT AN APRIL FOOL'S JOKE.

Just in time for its one-year anniversary—and April Fool's—Tidal has announced that it has garnered more than 3 million global subscribers, adding 2.5m to the 540k it had at launch, presumably from the prior version of the service before Jay Z acquired it. (The company also says nearly half of these have ponied up for the $20/month hi-fidelity version.) What's more, Tidal asserts that exclusive album The Life of Pablo by Kanye West was streamed 250m times in its first 10 days of release.

We're not math wizards, but we took off our shoes and socks so we could count on both fingers and toes and our rough calculation is that 3m goes into 250m about 80 times. Which means that every single one of Tidal's paid subscribers have played Pablo in its entirety eight times a day every day for 10 days.

Damn, people really like that record. They're giving up work, meals, sleep and bathroom breaks to listen to it. Come to think of it, people are singing the songs wherever we go.

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