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SXSW 2016 KEYNOTE: LADIES FIRST

FLOTUS Michelle Obama will bring a bipartisan distaff posse to her SXSW Opening Keynote—Missy Elliott, Diane Warren and Sophia Bush will be on hand, with Queen Latifah serving as moderator. The event is billed as “a dialogue on finding one’s passion, music and the importance of girls’ education everywhere.” The First Lady will also be highlighting the Obama Administration’s Let Girls Learn initiative, which aims to break barriers for the 62m girls around the world who aren’t in school. 

Halle & Chloe Bailey will provide the opening music. The sisters have been performing together since their YouTube cover of “Pretty Hurts” went viral in 2013. They’re signed to Beyoncé’s management firm, Parkwood Entertainment.

The Opening Keynote will take place on Wednesday (3/16) at 11am in Ballroom D of the Austin Convention Center.

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