DAVID BOWIE AND LORDE STEAL THE BRITS SHOW
The tribute to David Bowie at the BRIT Awards, featuring Lorde, Annie Lennox and actor (and the late star's friend) Gary Oldman, was the most-watched moment of the ceremony’s live-stream. Broadcast outside of the U.K. on YouTube last week, the show had over 1m worldwide viewers tuning in overall—a 20% increase on 2015. An average audience of 5.8m watched the ITV broadcast on 2/24 in Blighty, which is the same as last year.
Those ITV numbers have shrunk and grown since 2013, when the broadcast attracted 6.5m, which then declined to hit the lowest figures since 2006 of 4.6m in 2014, before recovering to 5.8m in 2015 and 2016.
The way the YouTube figures have been reported has changed since the show started first being broadcast live worldwide three years ago, first starting as ‘stream activation’ and now being reported as views, which provide a better indication of engagement. The views this year are said to have hit an all-time high, with the U.S. and Brazil making up 24% of total viewers.
Alongside Bowie’s moment (viewable below), RiRi and Bieber were the most popular performers on YouTube’s BRITs Playlist, which has notched up more than 35m views.
