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BEST FIELD TRIP EVER

In addition to dominating the Rap category and being the most-nominated artist overall—not to mention delivering the most fiery performance, literally and figuratively, of the evening—TDE/Interscope's Kendrick Lamar did something else that was extraordinary on Grammy night: He brought students from Compton High School, his alma mater, to the show.

The Reebok-sponsored initiative not only enabled the kids to see the show and its attendant menagerie of megastars, but also to have a Q&A with Lamar. Meanwhile, the students learned valuable life lessons at the Grammys, such as how to have a meltdown on the red carpet because somebody else brought the same Fendi bag.

 

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Theories of evolution from 30,000 feet.
THE NEXT GIANT DEAL
A&R in overdrive.
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