Quantcast

GWEN'S GRAMMY-NIGHT VIDEO SPOT: RIGHT ON TARGET

Ahead of the 3/18 drop of her new set, This Is What the Truth Feels Like, Gwen Stefani and Team Interscope have teamed up with Target for what's being touted as the first music video ever created on live TV—and it's happening during the Grammys.

The performance, which will greet the world during a four-minute commercial break on the 2/15 CBS telecast, will unveil an exclusive Target deluxe edition with four bonus tracks, available for preorder now on the retailer's website. (A standard version for all other retail partners goes into preorder on 2/12).

You'll recall that Interscope pioneered this use of an extended Grammy break with a performance by Imagine Dragons on last year's telecast.

In unrelated news, Steve Berman has to go pick up some stuff at Target.

REVENUE CHART:
FAST FORWARD
The Sony side of the street (8/5a)
NEW & DEVELOPING ARTISTS: Q3 EDITION
The lifeblood of the biz is pumping. (8/5a)
OLIVIA INKS WITH SONY PUB
Big score (8/5a)
THE HAPPIEST TOP 20
Billie's back...on her own terms. (8/5a)
NEAR TRUTHS:
CAVEAT EMPTOR
Vaxx mandate gains steam. (8/5a)
NEW & DEVELOPING ARTISTS
From tender shoots to mighty oaks.
MARKETSHARE MANIA
Let's do the numbers.
DELTA VARIANT
It is not the name of a Henry Miller novel.
IS IT TIME FOR ANOTHER ROCK STORY?
Could be. Dunno.
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)