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GRAMMYS LIVE,
COAST TO COAST

CBS and the Recording Academy have had a change of heart—hallelujah.

Following years of defending the three-hour tape delay of the 2/15 Grammy Awards West Coast feed, they’ve decided to air the show live in the Pacific and Mountain time zones.

The Oscars, Emmys and Golden Globe Awards all air live nationally.

This welcome move is being described as a one-year experiment, but once the Grammys finally go live, the powers that be will have a helluva time trying to put the toothpaste back in the tube, so to speak.

The network and its stations had reportedly been considering such a measure behind the scenes for the last few years, and the rise of instant-access social media had increased the pressure on CBS to catch up with the times. The 5pm telecast will be replayed immediately following the live presentation.

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