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Ye: A
KANYE 2016:
JUST THE "FACTS"

Kanye always waits until the last hours of the year to set the tone for what his creative focus is going to be. He did this in 2014 with "Only One," the tribute to his daughter North, and followed the tradition this year by dropping "FACTS" during the last hours of 2015. 

The track is produced by Metro Boomin and Southside, the main architects behind the street anthem mixtape What a Time to Be Alive by Drake and Future, which Yeezy openly references here. 

Some of the more entertaining "facts" include multiple shots firmly at Nike, Bill Cosby and Steve Harvey mentions, plus the boast that "We made a million a minute" off his wife's massive emoji sales.

"I ain't dropped an album, but the shoes went platinum," West assures us.  

MAYBE, JUST MAYBE:
MOBILE PHONES,
IMMOBILE HUMANS
Lenny Beer needs to cut down on his screen time. (9/30a)
RAINMAKERS: TOWERING OVER THE COMPETITION
A big tease for the upcoming edition. (9/29a)
THE DEATH OF PRINT JOURNALISM: GRAMMY PREVIEW EDITION
Gimme an "H." Gimme another "H." (9/30a)
NEAR TRUTHS: KANYE
AND HIS PHONE
A quintessential American story (9/29a)
21, METRO ANNOUNCE SAVAGE MODE II
Dynamic hip-hop duo forges a franchise. (9/29a)
GRAMMY TALK
We're full of it.
AFRICAN POP
Getting global with it.
IT'S PRETTY SMOKY
And this time it's not from our bong.
WHAT COMES AFTER TIKTOK?
Shorter videos! Weirder trends!
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