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WHY DOES BIEBER RULE THE STREAMS?

Justin Bieber’s Purpose has been an undeniable sales monster; meanwhile, the Def Jam star’s streaming numbers are simply out of control. His most recent weekly total was in the neighborhood of 64.5 million, far surpassing even top-streaming titles like G-Eazy’s When It’s Dark Out (28.9m), The Weeknd’s Beauty Behind the Madness (24.7m), Drake & Future’s What a Time to Be Alive (20.5m) and One Direction’s Made in the A.M. (18.3m).

What’s behind the Biebs’ astronomical streams? Are his fans on Spotify and Apple Music 24/7? Is his album on every playlist known to humankind? Is Scooter Braun utilizing some form of voodoo mind control? Inquiring minds want to know.

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