COLUMBIA MARSHALS BRADY AS ROCK/ALT PROMO VEEP

Brady Bedard has been upped to VP of Rock & Alternative Promotion at Columbia, reporting to EVP Promo Lee Leipsner.

A 15-year Columbia vet, Bedard was most recently Senior Director of Promo. He's worked on radio campaigns for Adele, Beyoncé, Pharrell, Hozier, Daft Punk, John Legend and countless other artists.

Leipsner referred to the newly minted VP as "one of the industry's foremost promotion executives," praising his "tenacity and passion."

For his part, Bedard declared, "Lee Leipsner, Joel Klaiman and Rob Stringer have been champions for me throughout this journey."

He then went to the label's main conference room to hear the latest Adele sales figures and join his colleagues in rolling around on giant piles of money.

HITS LIST:
HOME RUN DERBY
Going yard (7/11a)
NEAR TRUTHS: A TOUR OF THE LANDSCAPE
I.B. will be your guide. (7/15a)
GRAMMY PRE-CHEW:
THREE QUESTIONS ABOUT THE BIG 4
On your Marks, get set, go. (7/8a)
ON THE COVER:
CHAPPELL ROAN
Half of Island's one-two punch (7/15a)
AUSTIN NEAL STICKS THE LANDING
These two are tight. (7/15a)
THE GRAMMY SHORT LIST
Who's already a lock?
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
INDIE DISTRIBUTION'S RISE TO GLORY
The discovery engine is revving higher.
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