RUMOR MILL
Back to Rumor Mill >
Thursday, November 19, 2015

SCOOTER'S BIEBER TRIUMPH: HOW'D
HE DO IT?

How did Scooter Braun do it? Everyone in the biz has been asking that question since Justin Bieber’s Purpose blazed past One Direction’s Made in the A.M. in a win as surprising as it was resounding, with projections now in the neighborhood of 500k albums and 600k SPS. Yes, that make it the #1 debut of the year. How did Braun mobilize the fan base so effectively?

Hypothetically, if he’d spent $1m to get Bieber a #1, what would be the multiple that would impact the value of the brand? 10x? 20x? Without the nontraditional sales resulting from Braun’s late offensive, the race might have been much tighter.

Braun’s star couldn’t be shining more brightly at this critical juncture, as massive negotiations are underway on several business fronts. The timing of his latest triumph is opportune, to say the least.

 
BACK TO RUMOR MILL
 
TORTURED POETS UNITE: TAYLOR IS BACK
Is she ever. (4/19a)
Check It Out Now
HITS LIST ENTERS
PLAYOFF MODE
Will the scoring record be broken? (4/19a)
Check It Out Now
SONG REVENUE: CALM BEFORE THE STORM
J. Cole has his moment; Future-Metro have another big payday. (4/19a)
Check It Out Now
WARNER CHAPPELL ROPES IN RED CLAY STRAYS
Another big get for Guy and Carianne (4/19a)
Check It Out Now
THE COUNT: COACHELLA, FROM THE COUCH
The coziest way to experience the fest (4/19a)
Check It Out Now
THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)

By clicking submit you are agreeing
to Terms and Conditions