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ADELE IS THE ONE

So we have seen the incredible performance of the Killer Bs—Bieber, Braun and Bartels—and now it’s time to concentrate on the A team, as Adele comes out of the shadows and takes center stage with her must-see Radio City Music Hall performance and the Friday release of the long-awaited, must-have new album, 25.

To be absolutely clear: “must-have” is the proper terminology, as Adele is expected to sell more on any given single day in the near future than Bieber did in his incredible first week.

Adele is the one. She’s here to catapult music back to its rightful preeminence in the entertainment world. Whether she becomes our Muhammad Ali or Tiger Woods or Bobby Fischer is yet to be determined, but she clearly is the most important person in music. For now, that’s definitely good enough.

In a world of homogenized Top 40, where Katy Perry and Rihanna soundalikes dominate a boring, unimaginative landscape, Adele is a breath of fresh air with a powerful voice and a potent point of view. And the mere fact that 25’s first single, “Hello,” shot to #1 instantly in BOTH sales and research shows that there is a profound desire for something completely different.

That desire is for music rooted in authenticity and vision, a million miles from the radio-ready Pop assembly line. Music that digs down deep. Music with soul.

How far this goes, how long it lasts and how broad its reach might be are all still to be determined. Can Adele be that one figure who—like the champions mentioned above—turns the world on tilt, reactivates the thought processes of programmers, gatekeepers and the masses alike, and becomes THE worldwide phenomenon of her time? Maybe. But if “maybe” opens the door for more real music being accepted by audiences of all ages, that will be a great start.

Adele is coming. Adele is here. Let the games begin.

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