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BIEBER'S LYFT ACTIVATION PROVIDES RIDERS WITH PURPOSE

Team Justin Bieber has joined Lyft for an unusual new promotion on behalf of the star’s 11/13 Def Jam album, Purpose. A video on Biebs’ YouTube page lays it out: During release week, Lyft users who take a ride costing $5 or more in “Bieber mode” will be able to snag the album for a mere $5 in the mobile ride-share company’s app. When the ride is completed, customers will receive a download link—and get a $5 credit for a future ride.

Check out the clip, in which Bieber hits the road with some Lyft riders, here: 

 
In a related story, manager Scooter Braun took a Lyft car to his local weed dispensary, and later brought new dimension to the phrase “What do you mean?” 

Purpose currently sits at #6 on the iTunes album chart in pre-order, while “Sorry” is the #4 single. Bieber will go head-to-head with SYCO/Columbia’s One Direction for the #1 chart position.

NEAR TRUTHS:
THE HOUSE WINS
I.B. Bad handicaps the Vegas Grammys. (1/18a)
ON THE COVER:
THE LUMINEERS
The downside of BRIGHTSIDE for Wes and Jer (1/18a)
HITS LIST MAKES
THE PLAYOFFS
A bunch of All-Pros takes the field. (1/18a)
COACHELLA LINEUP: HARRY, YE, BILLIE AND THE WHOLE THING
The poster has been printed. (1/13a)
UTA: A YEAR OF MOMENTUM
Agency reshuffles the deck. (1/18a)
I DON'T WANNA WORK
I just wanna bang on my drum all day.
I HAVE A HANGOVER
I like to call it "2021."
I DON'T WANNA HAVE A MEETING
My Zoom backgrounds are all outdated.
I MISS CHRISTMAS
When's the next holiday that involves eggnog?
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